Organic Growth Playbook Keynote

In February 2020, CapSys held a client event in Zurich, hosting a keynote presentation from Robert S. Lurie, the co-author of the Organic Growth Playbook (OGP). The book is part of an American Marketing Association’s book series and was awarded the Leonard L. Berry Marketing Book Award for 2019.

OGP draws on decades of consulting, corporate and academia work by the authors and is the natural evolution of the methodology commonly used for strategic / brand planning. The keynote and Q&A session focused on the applicability of the approach and the motivations to update it.